CLUBCO is excited to launch craft beer by the keg. With craft beer consumption increasing and traditional beer consumption decreasing, CLUBCO has partnered with 3 quality brewers offering 9 quality craft beers, making it easy for you to take the first steps to buy and trial. CLUBCO Craft is here to help venues simplify the transition into craft beer.
Across our 3 micro brewers and through flavour profiles with approachable branding and cost, our beer range has been selected to appeal to the two most significant beer drinking segments for venues; mainstream beer drinkers and entry level craft drinkers.
Developing traditional beer drinkers into craft beer drinkers is a win for venues, increasing spend, profitability and customer experience, but getting craft beer into their hand can be a huge first step.
One of the biggest hurdles for this market is cost. While they may enjoy a craft beer if offered to them, they will be resistant to the increased spend associated with it. CLUBCO Craft has sourced beers at prices that are comparable or in some cases, below traditional brands. These products can be ranged alongside mainstream brands at the same retail price, removing the barrier of pricing for drinkers, while still increasing profitability for venues.
Entry level craft drinkers have already taken this step and are looking to try new things. CLUBCO Craft has a range of “gateway” beers to help them continue to explore the category while still being competitively priced and approachable. Finding the right way to range craft beer is important for both venues and the on-premise beer industry as a whole, while change may not be immediate, CLUBCO Craft is here to help venues capitalise on a growing category in a declining market.
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